Primrose School of Braselton

Meet John and Jenifer McKnight and Amanda and Lee Holcomb. The McKnights have been Primrose owners for nearly 25 years, previously owning both the Primrose Schools of Buford and Gainesville. They were also Primrose parents long before they became school owners. Their two children together, Sean and Caitlin, both grew up in Primrose Schools. Before their long Primrose career, John enjoyed a successful career as a Broadcast Journalist and Anchor for both WSB and WGNX TV in Atlanta where he received numerous journalism awards including Emmy’s and AP awards. Jenifer is a graduate of Georgia State University and previously worked at WGNX as a writer, producer, and reporter. John also has two older boys and three grandchildren. During their Primrose career, John has served as the Co-op representative for the Atlanta area schools and even helped to create it. Jenifer has twice served as the Chairperson of the Primrose Advisory Council, representing all Primrose Schools across the country. The McKnights have been selected as recipients of the Primrose President’s Award by Primrose Schools Franchising Company. This high honor is awarded for the outstanding reputation of their school, their commitment to the franchise organization, and to the communities they serve. The McKnights and the Primrose School of Braselton have also been selected as an On-Site Training School for new franchisees. Amanda has over two decades of experience within Primrose Schools. Starting off as a teacher at the Primrose School of Gainesville, she quickly demonstrated her passion for nurturing young minds and creating a positive learning environment. Through hard work and dedication, she climbed the ranks within the company, serving as the Operations Director for over eight years before being promoted to Area Director of the Gainesville and Buford locations for over 12 years. Her leadership skills and commitment to excellence have been instrumental in the growth and success of our preschool. In October 2024, she and her husband, Lee, became co-owners with The McKnight’s, further solidifying their commitment to providing quality education and care for children in our community. Lee began his professional journey at a small non-profit, where he found my passion for marketing. There, he saw firsthand how effective marketing could drive engagement and support for the non-profit’s mission. Combining this newfound interest with his technical background, Lee transitioned his career to focus solely on digital marketing. For the last 12 years, he has been the Digital Marketing Director for a global non-profit that resides in Peachtree Corners. Lee has been involved with Primrose Schools for the many years that Amanda served as teacher, Operations Director, and Area Director. And of course, Lee was even more closely involved with the Primrose School of Gainesville as a Primrose parent. During that time, he helped Amanda with whatever she might need in terms of logistics and supply for special events such as Spring Fling, Graduation, Parades, and so much more. Lee may have been just an “unofficial” member of the team, but he was able over the years to develop a true sense and appreciation of Primrose culture. Lee and Amanda have one child who attended Primrose School of Gainesville from infancy through the Explorers Club. He is currently an art major at the University of North Georgia. The McKnight’s and Holcomb’s are thrilled to bring Primrose Excellence to our community, offering the only Cognia accredited preschool in the city of Braselton.