Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
The Leader in Early Education and Care®
Hours & Location
M-F 7:00 am-6:00 pmAccreditation
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Early Education and Care in Virginia Beach, VA
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Red Mill Elementary School and Three Oaks Elementary School, we are conveniently located on Fisher Arch. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owner
Rita Strijker
Hello, I am Rita Strijker, the proud Franchise Owner of Primrose School of Virginia Beach South. As a parent and former educator – with a BA teaching degree in English and history from the University of Amsterdam and a Master of Science in organizational management and development – I value the importance of the high-quality, educational child care that Primrose Schools provides. My experience in research-based education and my career background have instilled in me a dedication to positively impacting children’s lives in a safe and nurturing learning environment.
My husband (a silent partner) and I discovered Primrose Schools after searching for a way to give children and families the best possible early childhood education experience. I was incredibly impressed with the unmatched curriculum, teaching method and passion of those involved with Primrose Schools. I quickly became an avid supporter of the brand and its dedication to partnering with parents to set children up for success in school and in life.
I am devoted to bringing the best possible child care experience to the Virginia Beach community and providing children with a solid foundation to excel in the future. We understand the importance of instilling a love of learning throughout a child’s early years, and we believe this is essential to building a new generation of bright citizens.
Primrose Schools is The Leader in Educational Child Care® and we are committed to delivering the best possible experience when it comes to your child’s education. We look forward to meeting you!
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 7:00 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
Do you offer part time enrollment?
Yes, we currently offer a half-day part time option from 7am to 12pm with limited availability.
Do you accept MCCYN?
Yes we accept Military Child Care in Your Neighborhood (MCCYN).
