Early Education and Care on the Upper East Side
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
Franchise Owners
Matt Grossman & Wendy Jones
It is our pleasure to introduce you to the Primrose School of Manhattan at East 82nd! Our school is now open and is the first Primrose in the greater New York City area. If you aren’t familiar with Primrose, then let’s start at the top – Primrose’s core principle is that who children become is just as important as what they know. Primrose’s time-tested (40 years!) Balanced Learning® approach emphasizes the development of the child through purposeful play and nurturing guidance from teachers. Our team encourages curiosity, confidence, and compassion. The program delivers more than a curriculum: it’s a life-changing, early learning experience for children and their families… and if you are familiar with Primrose then you know that we are the leader in early education and provides the premier learning environment in over 465 schools nationwide!
Our school is majority owned by Matt Grossman. Matt lives in New York City and is raising his children on the Upper East Side. He also owns three Primrose schools in Georgia. Matt’s operating partner is Wendy Jones, an accomplished entrepreneur who was previously on the Executive Team at Primrose headquarters in Atlanta.
Together, they are proud to bring an unparalleled early education experience to the families of Manhattan’s Upper East Side. Our goal is to provide a diverse, inclusive environment for children and families that is representative of the thriving neighborhood in which we’re located.