franchise owner smiling in their school

Invest in Yourself — and Your Community.

Make a positive impact for the children and families in communities you serve.

With more than 500 schools nationwide, our proven, trusted business model rests on our commitment to service excellence while continually raising the bar in everything we do. We provide the tools you will need to make a lasting impact on the lives of children and families within your community.

Why Early Education?

Demand for high-quality early education and care has never been higher in the United States. As more and more parents value this critical time in a child’s development, Primrose Schools Franchise Owners are positioned to address the growing need for excellent, innovative early childhood education and care nationwide.
child looking up and smiling
Industry Growth

According to the Bureau of Labor Statistics, nearly 65 percent of families with children have two parents employed — more than ever before1.

1 U.S. Department of Labor

teacher guiding infant child's hands on book
Child Care Industry

An estimated 59% of children under the age of 5 are enrolled in some form of childcare at any given time2.

2 National Center for Education Statistics

The Primrose Advantage

Primrose Schools is a leading franchise company that provides a premier early education and child care experience for children ages 6 weeks to 6 years old and their families and communities. We have earned a reputation for innovation, industry leadership and results.
exterior of a primrose school

Successful Model & Reputation

Our award-winning business model and the strength of the brand are some of the many reasons Primrose Schools is consistently recognized as a top child care franchise by Entrepreneur, Forbes and Franchise Times. With a history of stability and consistent growth, it’s no surprise Primrose Schools has the lowest SBA loan failure rate among childhood education brands.1

1. Based on comparative SBA loan performance data for childhood education brands with more than 200 franchised units presented in a competitive benchmarking study completed by FRANdata

two children smling

Competitive Advantage

Our proprietary Balanced Learning® approach is more than a curriculum; it’s a life-changing early learning experience for children and their families. Primrose is nationally accredited by Cognia®, which utilizes the highest level of standards in early childhood education.

support team member in a school

Support System

Throughout the school ownership journey, Primrose Franchise Owners are equipped with the tools they need to thrive. In addition to 150+ hours of training from the Support Center, each Primrose school is assigned designated business and marketing consultants to provide continuous operational, marketing and educational guidance for their school.

primrose teachers speaking on a panel

Innovation

The Primrose Support Center is comprised of teams of subject matter experts who specialize in fields like Real Estate, Marketing, Operations, Education, Training, Finance and more. Dedicated to regularly evaluating and continuously innovating their areas of expertise, these teams ensure our business model remains an industry-leading experience for Franchise Owners and the children and families they serve.

Successful Model & Reputation

Our award-winning business model and the strength of the brand are some of the many reasons Primrose Schools is consistently recognized as a top child care franchise by Entrepreneur, Forbes and Franchise Times. With a history of stability and consistent growth, it’s no surprise Primrose Schools has the lowest SBA loan failure rate among childhood education brands.1

1. Based on comparative SBA loan performance data for childhood education brands with more than 200 franchised units presented in a competitive benchmarking study completed by FRANdata

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Competitive Advantage

Our proprietary Balanced Learning® approach is more than a curriculum; it’s a life-changing early learning experience for children and their families. Primrose is nationally accredited by Cognia®, which utilizes the highest level of standards in early childhood education.

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Support System

Throughout the school ownership journey, Primrose Franchise Owners are equipped with the tools they need to thrive. In addition to 150+ hours of training from the Support Center, each Primrose school is assigned designated business and marketing consultants to provide continuous operational, marketing and educational guidance for their school.

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Innovation

The Primrose Support Center is comprised of teams of subject matter experts who specialize in fields like Real Estate, Marketing, Operations, Education, Training, Finance and more. Dedicated to regularly evaluating and continuously innovating their areas of expertise, these teams ensure our business model remains an industry-leading experience for Franchise Owners and the children and families they serve.

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2024 fund score 930
FUND Score
Primrose's 2024 Fund Score of 930 is one of the highest among all evaluated franchise systems.
entrepreneur Franchise 500 ranked in 2024
Entrepreneur Franchise 500
Primrose has been ranked in the Entrepreneur Franchise 500 for 15+ consecutive years.
Primrose ranks in the Top 400 Franchises
Franchise Times
Primrose has been ranked in the Franchise Times Top 400 9 times.
2024 entrepreneur 500 top brand multi unit owners award
Entrepreneur Top Multi-Unit Brand
Primrose has been ranked in Entrepreneur's inaugural Top Brand for Multi-Unit Owners list in 2023.

Our Franchise Owners Are Passionate

franchise owners victor and adela taboada

Our Franchise Owners Are Passionate

Primrose Schools Franchise Owners come from all different professional backgrounds. Yet they all share a desire to create a better future through transforming the lives of children and families in their communities.

  • Motivation – A drive to make a difference in the lives of children, families and staff members.
  • Character – A commitment to leading your school with passion and implementing our curriculum with integrity.
  • Experience – The skills to lead teachers and staff while building a business — with plenty of support from Primrose!
  • Capital – The financial resources to invest in your school and yourself.

Your Path to Opening

Learn more about our flexible ownership models.
exterior of a primrose school

What Our Franchise Owners Are Saying

As a Primrose owner, I love seeing the children learn and the impact we make.
Claudia Macon
Primrose Franchise Owner since 2006

Let’s Build a Brighter Future Together

Contact us to learn more about opportunities to open a Primrose School.