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Accreditation
SEA
Cognia

Early Educaton and Care in Midlothian, VA

Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Midlothian Middle School and just off the Midlothian Turnpike, we are conveniently located on Village Place. Come by and see Balanced Learning® in action.
child in daycare classroom

Every Moment Matters

  • The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
  • Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
  • Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
staff image

Franchise Owners

Benita and Marcus Petrella

At Primrose, we live with personal and professional integrity; we treat others with respect; we give without expecting and we serve with passion. These core values are modeled in how we treat others and forge our belief statement “who children become is as important as what they know.” “Who they become,” not meaning whether they become doctors, lawyers or engineers someday, but whether they leave our school having been enriched by daily exposure to positive character traits such as kindness, respect for self and others, giving and self-regulation. Among other things, it was this concept of embedded character development that made Primrose stand out for Benita and Marcus Petrella, the incredibly proud owners of Primrose Midlothian Village. “For us, we saw that Primrose offered so much more than an amazing curriculum. We are blessed with a family of wonderful leaders and teachers that genuinely care about the children in our care and the families with which we partner. It is our hope that coming here feels like coming home with warm smiles, genuine interactions, and surrounded by people who are passionate about the well-being and development of the children entrusted to our care.”

Marcus and Benita have five children ranging in age from 8 to 16 years old. Early in their own professional careers, they both struggled with finding quality childcare for their then young children. After graduating from Old Dominion (B.S. Political Science with a minor in Criminal Justice) and completing law school at the Marshall Wythe School of Law at the College of William & Mary, Benita served as an associate and later counsel in the litigation section of Hunton & Williams, LLP for 13 years. She represented Fortune 500 companies across the country and was licensed in multiple states. Marcus advanced through the ranks of the automotive equipment industry. With more than 25 years of business experience, including national sales manager for an Italian-based wheel-balancer and tire changer company, Marcus owns several automotive equipment related businesses.

Marcus and Benita know all too well the demands parents face in juggling family needs in the challenging work-life balance. “We knew when we left the corporate world that we wanted to ‘do more.’” Owning a Primrose provided a dream opportunity for them to marry their business acumen with their goal of giving back to their community in a meaningful way. Primrose was a “natural fit” for the couple, who are hands-on owners. “We are so proud to be a part of this great group of loving and nurturing individuals who share of themselves every day in caring for others. Our highest priority is the health and safety of the children entrusted to our care. We are passionate about the Primrose exclusive early learning approach that balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. We are excited to partner with families as another resource to reiterate positive character development.

See What Families Are Saying

From the moment we walked into Primrose School of Midlothian Village, we knew this was where we wanted our children to be. We toured a few places, but nothing truly compared to the feeling we had at Primrose. Everything we felt during that tour has been 100% true! It feels homey and less “daycare-like”- the smiles and warm welcomes are genuine, and the classrooms are colorful, energetic, and full of love! Our daughter started Primrose in the summer of 2020 in the young toddler room and is now in Pre-K where she is astounding us daily with all she is learning and doing! We spend lots of time on the weekends “playing Primrose”, as our daughter calls it, where we sit on our letter for circle time, say the pledge of allegiance, go over the Rules of the Roost, and assign each person (and lovey!) a job. Our daughter loves Primrose and is excited every day to go. It wasn’t even a question when we had our son, of course he would attend Primrose! The infant room teachers do so much to help our son grow and develop - from painting, bubbles, and playing to practicing standing and core development! We are so fortunate to be part of the Primrose Family and can’t thank leadership, teachers, and staff enough for ALL you do each and every day. Your love for our children along with the incredible things they learn (and eat!) each day is truly the best!
Our eldest daughter started in the infant room at 6 months old and is now in pre-kindergarten. Her younger sister, now in early preschool, started at 5 months old. We’ve loved working with the incredible front desk staff, and it feels like they’ve all been a special part of our journey as parents over the last three years. We love the meals they put together, and we’re very impressed by the talent that Primrose School of Midlothian Village is able to attract and retain in its teachers. Our kids have gotten to work with some very special people, and we’re so grateful for those great teachers and for their continuity. Our girls have made some lovely friends, and we are grateful for the friendships with parents of our kids' classmates as well. It’s a delight to hear things our kids learn at daycare, and we’ve all sung “Tell Us What’s the Weather” or “It’s Circle Time” often as a family. We live closer to the city and have occasionally pondered if it might be more convenient to attend a different daycare, but the quality and value in what Primrose School of Midlothian Village has given us as a family isn’t something we’ve been able to walk away from.
We knew from the first visit that Primrose was different than the others. I was immediately impressed with the obvious rhythm and flow to what is an inherently chaotic environment. There was a joy and lightness throughout the space and baked into each room we visited. My husband, having an extensive background in education, was excited by the curriculum and cadence to the days - no matter the classroom. We dropped our daughter off for the first time at 18 months old, and we’ll never forget her first week. We would get a personalized update at pick-up each day. It wasn’t about how she behaved, or what she had learned. It was about how proud her teachers were of her for being “so brave” and that they were working together to slowly spend less time with “blankie”. We knew at that point that not only was our child in a safe and engaging environment, but she was being truly cared for. Fast forward a few years and our daughter is now in Pre-K, and her little shadow is running the show in Todds. It has been an even greater joy to watch our son's journey that started at just 7 months old. Beginning in the infant room, that genuine care was there from day one and it continues to blow our minds how many teachers – some we know, some we don’t – go out of their way to say “Good Morning” or “Goodbye” to our little guy. We are so grateful to every teacher, administrator, and staff member who all play such critical roles in our little one’s lives. We look forward to many more years as part of the Primrose School of Midlothian Village family.
We know how crucial the first five years of a child's life are for intellectual and emotional development. When we first toured Primrose School of Midlothian Village while expecting our first child, we knew that we wanted Primrose to be a part of our family's village. At Primrose, we are confident that our children are cared for and feel safe. We also see the benefits of the curriculum, routine, and even the food menu! We are grateful to Primrose for helping to instill in our kids a curiosity for learning and understanding, and even more importantly, for how to treat others (with kindness and respect). Our daughter started at Primrose in the toddler classroom and has progressively become more confident and content. She now loves the Pre-K classroom and teachers and looks forward to playing and growing with her friends. Our son started in the infant classroom at nearly six months old and has continued to grow and develop in the early preschool classroom. He has loved all of his teachers and can't wait to tell us stories from his day at pickup. They both attend Primrose part time, but Primrose will have a positive, lasting effect on our family. We are grateful to the Primrose staff and teachers for helping instill not only the benefits of early education, but even more importantly, kindness and compassion towards others. We are thrilled to be a part of Primrose School of Midlothian Village.
We’ve been part of the Primrose Midlothian community since June 2022, and it has truly been a special place for our family. Coming from another local daycare center, the difference was night and day. We felt instant relief seeing him bond so quickly with his Primrose caregivers. Over time, our son has come out of his shell in each classroom, making special friendships along the way. The school’s structured yet comfortable atmosphere is so welcoming to both children and parents. One of our favorite things about Primrose is how every teacher takes the time to say hello and goodbye directly to the children, whether they’re from another classroom or busy at the front desk. The simple act of daily acknowledgment is so professional and helps build a connection the minute our kids walk into school. It’s these small but meaningful gestures that set Primrose apart. Primrose has been such a blessing for our family. The teachers and staff go above and beyond to create a loving, safe, nurturing environment for our children and have a great curriculum. It’s wonderful to see how much care and attention they put into helping each child thrive. We are especially grateful for the community Primrose has provided us and look forward to many more happy memories here!

See What Families Are Saying

From the moment we walked into Primrose School of Midlothian Village, we knew this was where we wanted our children to be. We toured a few places, but nothing truly compared to the feeling we had at Primrose. Everything we felt during that tour has been 100% true! It feels homey and less “daycare-like”- the smiles and warm welcomes are genuine, and the classrooms are colorful, energetic, and full of love! Our daughter started Primrose in the summer of 2020 in the young toddler room and is now in Pre-K where she is astounding us daily with all she is learning and doing! We spend lots of time on the weekends “playing Primrose”, as our daughter calls it, where we sit on our letter for circle time, say the pledge of allegiance, go over the Rules of the Roost, and assign each person (and lovey!) a job. Our daughter loves Primrose and is excited every day to go. It wasn’t even a question when we had our son, of course he would attend Primrose! The infant room teachers do so much to help our son grow and develop - from painting, bubbles, and playing to practicing standing and core development! We are so fortunate to be part of the Primrose Family and can’t thank leadership, teachers, and staff enough for ALL you do each and every day. Your love for our children along with the incredible things they learn (and eat!) each day is truly the best!
Our eldest daughter started in the infant room at 6 months old and is now in pre-kindergarten. Her younger sister, now in early preschool, started at 5 months old. We’ve loved working with the incredible front desk staff, and it feels like they’ve all been a special part of our journey as parents over the last three years. We love the meals they put together, and we’re very impressed by the talent that Primrose School of Midlothian Village is able to attract and retain in its teachers. Our kids have gotten to work with some very special people, and we’re so grateful for those great teachers and for their continuity. Our girls have made some lovely friends, and we are grateful for the friendships with parents of our kids' classmates as well. It’s a delight to hear things our kids learn at daycare, and we’ve all sung “Tell Us What’s the Weather” or “It’s Circle Time” often as a family. We live closer to the city and have occasionally pondered if it might be more convenient to attend a different daycare, but the quality and value in what Primrose School of Midlothian Village has given us as a family isn’t something we’ve been able to walk away from.
We knew from the first visit that Primrose was different than the others. I was immediately impressed with the obvious rhythm and flow to what is an inherently chaotic environment. There was a joy and lightness throughout the space and baked into each room we visited. My husband, having an extensive background in education, was excited by the curriculum and cadence to the days - no matter the classroom. We dropped our daughter off for the first time at 18 months old, and we’ll never forget her first week. We would get a personalized update at pick-up each day. It wasn’t about how she behaved, or what she had learned. It was about how proud her teachers were of her for being “so brave” and that they were working together to slowly spend less time with “blankie”. We knew at that point that not only was our child in a safe and engaging environment, but she was being truly cared for. Fast forward a few years and our daughter is now in Pre-K, and her little shadow is running the show in Todds. It has been an even greater joy to watch our son's journey that started at just 7 months old. Beginning in the infant room, that genuine care was there from day one and it continues to blow our minds how many teachers – some we know, some we don’t – go out of their way to say “Good Morning” or “Goodbye” to our little guy. We are so grateful to every teacher, administrator, and staff member who all play such critical roles in our little one’s lives. We look forward to many more years as part of the Primrose School of Midlothian Village family.
We know how crucial the first five years of a child's life are for intellectual and emotional development. When we first toured Primrose School of Midlothian Village while expecting our first child, we knew that we wanted Primrose to be a part of our family's village. At Primrose, we are confident that our children are cared for and feel safe. We also see the benefits of the curriculum, routine, and even the food menu! We are grateful to Primrose for helping to instill in our kids a curiosity for learning and understanding, and even more importantly, for how to treat others (with kindness and respect). Our daughter started at Primrose in the toddler classroom and has progressively become more confident and content. She now loves the Pre-K classroom and teachers and looks forward to playing and growing with her friends. Our son started in the infant classroom at nearly six months old and has continued to grow and develop in the early preschool classroom. He has loved all of his teachers and can't wait to tell us stories from his day at pickup. They both attend Primrose part time, but Primrose will have a positive, lasting effect on our family. We are grateful to the Primrose staff and teachers for helping instill not only the benefits of early education, but even more importantly, kindness and compassion towards others. We are thrilled to be a part of Primrose School of Midlothian Village.
We’ve been part of the Primrose Midlothian community since June 2022, and it has truly been a special place for our family. Coming from another local daycare center, the difference was night and day. We felt instant relief seeing him bond so quickly with his Primrose caregivers. Over time, our son has come out of his shell in each classroom, making special friendships along the way. The school’s structured yet comfortable atmosphere is so welcoming to both children and parents. One of our favorite things about Primrose is how every teacher takes the time to say hello and goodbye directly to the children, whether they’re from another classroom or busy at the front desk. The simple act of daily acknowledgment is so professional and helps build a connection the minute our kids walk into school. It’s these small but meaningful gestures that set Primrose apart. Primrose has been such a blessing for our family. The teachers and staff go above and beyond to create a loving, safe, nurturing environment for our children and have a great curriculum. It’s wonderful to see how much care and attention they put into helping each child thrive. We are especially grateful for the community Primrose has provided us and look forward to many more happy memories here!
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Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera