primrose heritage exterior
The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pm
Accreditation
SEA
Cognia

Early Education and Daycare in Keller, TX

Through purposeful play and nurturing guidance, our preschool lays the foundation for a lifelong love of learning. Our educational daycare is right down the road from North Park and Freedom Elementary School, we are conveniently located on Heritage Trace Parkway. Come by and see Balanced Learning® in action.
child in daycare classroom

Every Moment Matters

  • The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
  • Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
  • Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.

Franchise Owner

Jessica Fielder

Jessica was drawn to the family atmosphere of Primrose and the opportunity to provide an exceptional preschool experience for other families. Her goal is to provide parents peace of mind knowing they can trust the care and education their child is receiving.

Jessica graduated from Baylor University with a degree in Marketing. After spending several years in the field, she decided to become an elementary school teacher in Arlington, TX. When she and her husband, Ryan, had their first child, Jessica went to work for her parents at their foster care and adoption agency. During this time, their daughter, Claire, needed childcare and that’s when their Primrose experience officially began. After becoming passionate Primrose-parents, they built their first Primrose School in 2005. Both of their children are now proud Primrose graduates. Jessica also enjoys that all eight of her nieces and nephews are Primrose students or graduates. Seeing the love of learning, confidence, and continued successes of the children in her family continues to inspire Jessica to provide other families the same excellent preschool experience that was so important to their family.

Jessica firmly believes that Primrose delivers more than a curriculum; it’s a life-changing early learning experience for children and their families. She continues to expand her mission by providing four Primrose Schools in the North Fort Worth area: Primrose School At Eagle Ranch, Primrose of NW Fort Worth, Primrose School at Heritage, and Primrose School at Alliance.

Jessica and the staff at Primrose are excited to meet you and your family!

See What's Happening in Our School

Teacher Appreciation Week

Annual Egg Hunt

Infant and Toddler Educational Daycare​

See What Families Are Saying

My 6-year-old son started at Primrose at Heritage when he was 2 and attended full-time until starting school. We have appreciated the hard work and high level of dedication by each of his teachers over the years at Primrose. He was extremely well prepared for kindergarten and was quickly selected for Gifted/Talented programs. I believe this is in large part due to the excellent teaching at Primrose. He has come to the Explorers Summer Camp for the last 2 summers which was an awesome experience. I am pretty sure he has seen more of main attractions of DFW than I have seen my whole life living here! My younger son is 2 now and has been at Primrose since he was an infant. His teachers are so patient to work with him on each milestone (currently potty training) and they are genuinely happy to celebrate his successes. I honestly don’t know how they do it, but they keep up amazing energy and individual care for all of the children. The management team is wonderful. I think the most evident indicator of this is the almost non-existent teacher turnover which I think is very rare for preschools. I appreciate how well they communicate upcoming events and how well planned the special days like Muffins for Moms, Donuts for Dads, and Grandparents Days are. As a working mom, Primrose makes me feel at peace that my sons are comfortable, safe, having fun, learning a lot, making friends, and eating home-cooked healthy meals every single day! Having great childcare is not negotiable – I would rather lose my job than let my kids spend the majority of their weekdays in a non-optimal environment. Thanks goodness I do not have to make that choice!"
We currently have our 2 1/2 year old daughter attending Primrose, and previously had our 6 year son there full time for the past 5 years. Our son still attends the after school program each afternoon. My children love their experience at Primrose. Each time they moved up to a new class they developed a close bond to their teachers. I never have problems dropping off my 2 year old because she is always looking forward to being in her "big school." Often times I have to wait for my children to finish their projects or activity when I pick them up because they aren't ready to go just yet. It makes it a lot easier as a parent to leave your babies each day knowing they are in good hands and are having so much fun. Not only do they enjoy their time there, but they always impress me with the knowledge they gained attending class. Often time friends and family comment on how advanced my kids seem to be with their letters, numbers, and words. I am so glad we found Primrose.
Primrose has been a wonderful blessing for our daughter. She is loved every day by her teachers and loves to go to school every day. She learns so much and is excited to tell us about her days when she gets home.

See What Families Are Saying

My 6-year-old son started at Primrose at Heritage when he was 2 and attended full-time until starting school. We have appreciated the hard work and high level of dedication by each of his teachers over the years at Primrose. He was extremely well prepared for kindergarten and was quickly selected for Gifted/Talented programs. I believe this is in large part due to the excellent teaching at Primrose. He has come to the Explorers Summer Camp for the last 2 summers which was an awesome experience. I am pretty sure he has seen more of main attractions of DFW than I have seen my whole life living here! My younger son is 2 now and has been at Primrose since he was an infant. His teachers are so patient to work with him on each milestone (currently potty training) and they are genuinely happy to celebrate his successes. I honestly don’t know how they do it, but they keep up amazing energy and individual care for all of the children. The management team is wonderful. I think the most evident indicator of this is the almost non-existent teacher turnover which I think is very rare for preschools. I appreciate how well they communicate upcoming events and how well planned the special days like Muffins for Moms, Donuts for Dads, and Grandparents Days are. As a working mom, Primrose makes me feel at peace that my sons are comfortable, safe, having fun, learning a lot, making friends, and eating home-cooked healthy meals every single day! Having great childcare is not negotiable – I would rather lose my job than let my kids spend the majority of their weekdays in a non-optimal environment. Thanks goodness I do not have to make that choice!"
We currently have our 2 1/2 year old daughter attending Primrose, and previously had our 6 year son there full time for the past 5 years. Our son still attends the after school program each afternoon. My children love their experience at Primrose. Each time they moved up to a new class they developed a close bond to their teachers. I never have problems dropping off my 2 year old because she is always looking forward to being in her "big school." Often times I have to wait for my children to finish their projects or activity when I pick them up because they aren't ready to go just yet. It makes it a lot easier as a parent to leave your babies each day knowing they are in good hands and are having so much fun. Not only do they enjoy their time there, but they always impress me with the knowledge they gained attending class. Often time friends and family comment on how advanced my kids seem to be with their letters, numbers, and words. I am so glad we found Primrose.
Primrose has been a wonderful blessing for our daughter. She is loved every day by her teachers and loves to go to school every day. She learns so much and is excited to tell us about her days when she gets home.
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Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera